Email Newsletters vs. Dedicated Email: the important differences

When selling Salem Media Group email products, it's important to know the difference between Email Newsletters and Dedicated Email.

Email Newsletters
If sponsorship or display advertising is desired, then one or more of our Email Newsletter products will be the option for clients. In each of our newsletter products, there are Sponsorship positions and Display Network ad units.

Sponsorship positions are typically the top ad unit where the sponsor's creative is displayed 100% of the time for the duration of the contract.

Display Network ad units are included in all Email Newsletter products. (The number of ad units differs with each Email Newsletter.) Display Network ads can be sold in one or more Email Newsletter products either on a National or Geo-targeted basis.

It's a good best practice to confirm the number of impressions available for each of the Email Newsletter products to be included in a proposal, including the timeframe the impressions are needed.

Current Email Newsletters:

• 4 O'Clock Funnies
• Alistair Begg’s Truth For Life Daily Devotional
• Conservative Cartoons
• Contests & Sweepstakes Update
• Daybreak Insider
• Games, Games, Games Update
• Girlfriends in God - Women's Devotional
• Greg Laurie Daily Devotional
• Heart Happy with Tricia Goyer
• Medicare Moments
• Member Freebies Update
• Moments Together for Couples
• Music News
• O Taste and See Foodie Newsletter
• Pillar Talk with Hey Salty Lady
• Podcast Insider
• Program Guide
• Reflections Women's Newsletter
• Senior Resource Update
• Station Newsletter
• Stock Investor Update
• The Homeschool Answer Book
• The Trump Report
• Today's Insight with Chuck Swindoll
• Video Insider
• Winning At Home with Dan Seaborn

To learn more about the format and content of one or more of these Email Newsletters, please subscribe through any station's Email Subscription Center, found at (StationDomain.com)/subscribe (i.e. https://kfax.com/subscribe).

-------------------------------------------------------------------------------------------------------------------------------------

Dedicated Email
If sending a specific email to one of our segmented email lists is desired, then a Dedicated Email product will be the option for clients. Currently there are 5 different segmented email lists to which a Dedicated Email can be sent.

The determining factor as to which list the Dedicated Email can be sent is the content of the client's email.  (We DON'T send email to "the largest list we have".)  So, if the client's email is a special offer on a meal at a restaurant, it would be sent to our "Hot Deals, Special Offers & Promotions" segmented email list.  If it is a concert, it would be sent to our "Concerts, Conferences & Special Events" list. 

It's a good best practice to confirm the number of active* subscribers for each of the segmented email lists to be included in a proposal.

*Active is defined as a member who has an emailable address (i.e. it has not bounced or been unsubscribed) which has opened at least one of our email products in the last 180 days.

Current Segmented Email Lists:

• Christian Leaders (all station Church Directory listings plus Pastors)
• Concerts, Conferences & Special Events (or Conferences, Seminars & Special Events on NewsTalk/Business Talk stations)
• Hot Deals, Special Offers & Promotions
• Ministry Partners & Charitable Opportunities Updates (or Non-profit & Charitable Opportunities Updates on NewsTalk/Business Talk stations)
• Pastors 

Updated: February 27, 2025 - 2:17 PM CT