Local Promotion Production Requirements

When requesting for a promotion (contest, sweepstakes, survey, quiz or poll) to be set up, there are some important guidelines that need to be followed in order to facilitate the most efficient promotion production process.

Please include this information in your FreshDesk request:

• Title of the promotion
• Prize details including
  • a description of the prize
  • the number of prizes being given away
  • the approximate retail value/price of each prize
  • if the promotion features multiple prizes, then which is the grand prize, the first prize, etc.
  • how the winners will receive their prizes (e.g., pick them up at the station, mailed to the address provided in the promotion, or picked up at a particular location)
• Start date and time (include time zone)
• End date and time (include time zone)
• Date and time the winner(s) will be selected (using Audience)
• If the promotion is a contest or sweepstakes, how frequently can people enter (once each day, once in total, etc.)  Also, are there any special bonus days (i.e. where audiences can enter a unique keyword once each hour, etc.)?
• Landing page copy/copy points (Either provide the copy or a link to where the copy can be found.)
• Whether the station or client will provide the finished graphics or whether the Audience Engagement Team produce the graphics.  If the Audience Engagement Team will be producing the graphics, then we will need original artwork files and copy to include in these graphics.  Here are the graphic sizes needed (if the station is providing them):
   
  • 820x360
  • 880x440 (no text in lower 1/3)
  • 600x600
  • 1200x628
  • 1080x1080
  • 970x90
  • 450x75
  • 300x600
  • 300x250
  • 320x100
  • 320x50
  • 728x90
  • 160x320
  • 160x600
  • 780x680 (only if utilizing Home Page Takeover)
• For the main entry form, we will need to know whether to include any other required fields beyond the basics of First Name, Last Name, and Zip Code.
• For the bonus form we will include the following, unless the station/market tells us otherwise:
  • Street address
  • City
  • State
  • Phone number
  • Birthday
  • Gender
  • Social media channels for the station(s) participating in the promotion
  • Mobile app download for the station(s) participating in the promotion
• If the promotion is sponsored by a client, then any bonus opportunities related to that client will be needed (e.g., website, social channels, email opt-in, mobile app download, survey questions, etc.)
• The full name, address, and phone number of the sponsor(s), to include in the Terms & Conditions
• Any additional age and/or location restrictions (i.e. does the winner need to live in the broadcast area of the station?) that must be included in the Terms & Conditions.
• Whether the same prize will be given away on air, and if it will be, then the details of the on-air portion of the contest/sweepstakes.
• Whether the promotion is for just one station on the market or for multiple stations in the market.
• If the promotion is sponsored by a client, then whether that client wants an integration set up for their CRM or email system.
• Choosing a winner:  if the market is going to choose the promotion winner(s), the Audience "Choose Winner" functionality must be used.  If the market wants support in choosing the winners, a market representative must meet with a support representative to witness the winner selection.

As a matter of best practice, a Tetra Blitz (email, social post and mobile push notification) is sent each week for the duration of the campaign.  We will typically vary the day and time of each Blitz in an effort to reach different audience dayparts.  Any desired copy/copy points will need to be provided in order to be included in the Blitzes.

Production Deadlines

 v. 1.1 - January 16, 2024