HTML5 Banner Ads - Programmatic Ad Specs & Sizes

Modified on Wed, 5 Oct, 2022 at 11:08 AM



HTML5 Banner Ads - Programmatic campaigns Ad Specs

Acceptable standard ad units include:

Skyscraper (160x600)
Big Box (300x250)
Leaderboard (728x90)
Mobile Banner (320x50, 300x50)


The HTML5 file size can be up to 200KB with a max animation of 30 seconds. For all ad units, static file size is 50k; looping must stop within 15 seconds, must be 18 frames per second, use a max of 4 panels, can only play or expand by user initiation, and must include a click-through URL.

The file types listed here are the standard ad units for our ad server. It is best practice to run campaigns using the standard ad units that fit the format.

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