CREATIVE SPEC - DIGITAL ADVERTISING CAMPAIGNS

CREATIVE SPEC - DIGITAL ADVERTISING CAMPAIGNS

Programmatic Display

Acceptable standard ad units include 

• Skyscraper (160x600)
• Big Box (300x250)
• Leaderboard (728x90) 
• Mobile Banner (320x50, 300x50)

The HTML5 file size can be up to 200KB with a max animation of 30 seconds.

For all ad units, fixed file size is 50k, looping must stop within 15 seconds, must be 18 frames per second, use a max of 4 panels, can only play or expand by user initiation, and must include a click-through URL.

Video & OTT/CTV Ads

Dimensions: 1920x1200px and 1920x1080pxAudio 

Bitrate: 160 kbps or higher

Video Bitrate: 5.4 mbps or higher

Preferred format: mp4 (h.264)

Max video file size: 200MB 

Limit. Validation will prevent a larger video from being uploaded

Audio Ad

File Format: Compressed MP3 Format

Encoding: 44.1 kHz

Constant Bit Rate: 128 kbps Minimum