Call Tracking | PPC Campaigns

Our technology tracks phone calls and forms submissions that resulted from a click-through of the PPC campaign. 

When someone goes online and searches for "dentist near me," an ad for the client will appear in one of the four tops spots labeled as "AD" on google.  When they click on the ad and land on the client's site, the system flags them as coming from the PPC campaign and tracks their activity during the visit.  If they make a call to the client's business during that time, we attribute that phone call as a lead.   Likewise, if they choose to instead submit a request for an appointment through the client's site, we track that activity and attribute that as a web event, which would also count as a lead.  Each time we can confirm a call or form resulting from the PPC campaign, we mark it as a lead.  We typically only track calls and form submissions as "leads" but can designate other website activities as a lead based on the industry and clients' needs.