Sample Landing Pages | Best Practice

see full article - https://adsterra.com/blog/how-to-build-high-converting-landing-pages/

Best practices in high-converting landing pages creation

1. Set one clear conversion goal

Do not mix up email subscriptions with events or sales. A single landing page should work for one product or category of products, depending on the offering in question.

2. Your lander should be relevant to the ads

Cloaking will not only increase your bounce rate but will make you risk a Google penalty. To make the best of your ad campaign, ensure the lander is completely relevant.

3. Your lander should be relevant to the ads

Keep in mind that digital customers have a very short attention span. Provide only necessary information on your landing page and keep the design simple. Use bold texts for emphasis — only where necessary. Anticipate the questions they are likely to ask and provide those answers.

If your product is complex, create an FAQ section available on click — don’t try to place all answers in your main copy.

4. Never direct ad traffic to your home page

Do not drive traffic from your promotional campaigns to your site’s home page. Generally, a home page is packed with all sorts of information, and there are usually a large number of different actions a visitor can choose from. They could get distracted on the home page and end up not taking that single action that counts.

5. A good lander follows a precise structure

Your headline is key, so craft a benefit-oriented text. Your landing page headline needs to correspond to the text of the ad and it must show viewers, at a glance, if it has the solutions or offers they need.

6. Make sure the language matches your target traffic

Double-check that your content is clear, concise, and relevant to your audience. Make sure the language (and dialect) of the ad also corresponds with that of the lander copy.

7. Use direct CTAs

While including a visible call to action, you need to use a clear font, distinct color, and appealing design. The one action you want the visitor to take has to be obvious. If the lander is long enough for scrolling, make sure to duplicate the form or button at the bottom of the page as well.

8. Remove all extra

Make sure there are no distracting navigation links, your main website menu, and so on. Remove all clutter from the landing page, including buttons, links, and menus that have nothing to do with the current ad campaign.

9. Maintain your brand signals

Design your lander(s) to align with the rest of the website. Use the same logo, font type, colors, etc. to maintain the look and feel of your main website. This is to raise awareness of your brand and boost your credibility.

10. Maintain your brand signals

Visitors might not always have the patience for a landing page that takes minutes to load. So make sure your page loads fast. You can use Google Page Speed to measure your load speed and get suggestions on how to improve it.